Will Smith enters the world of Moncler.

Will Smith enters the world of Moncler.

 

We call people Genius when they demonstrate skills and manifest ideas which feel unimaginable. As part of an ongoing pursuit, Moncler explores the many sides of Crazy Genius with an individual whose creativity has inspired the world.

GENIUS IN THE SHADOWS

THE ULTIMATE SPARRING PARTNER: YOURSELF

 

Will Smith while boxing his own shadow for Moncler Genius is born crazy campaign

 

Genius doesnʼt yearn for battle or crave success to be victorious. The struggle is internal. It takes conviction to overcome the obstacles and fight our way through. Inside a genius brain exists the perpetual tension between silencing the doubts and keeping an open mind. With two hands in the game and both eyes on the prize, we make one unbreakable promise to ourselves: to always rise to the challenge.

 

 

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